London, New York, SF, LA, Boulder, Seattle, Dallas, Toronto, Sydney, Melbourne, Brighton, Scotland, Montevideo, Vancouver, Chicago, Stockholm

The only global creative network for women

SheSays is an award-winning organization running free mentorship and events to women in the creative industry. Why? Because we want to see more women at the top. So browse around, sign-up for a chapter in your city and join any of our free events.

Main menu:

New York: What’s your brand twist?

On a snowy Tuesday morning, at the Betaworks Studios in Chelsea, SheSays NY hosted a breakfast over branding with Julie Cottineau. Julie is the author of the best-selling book “TWIST: How Fresh Perspectives Build Breakthrough Brands”.

The Virgin veteran (former VP of Brand) shed light on the mentioned “twist”. Julie invited the audience to partake by distributing worksheets. In a venn diagram she explained to enter your “passion” or the “thing you love to do in your free time” and on the right “what you’re professionally known for”, she said the middle of those two spectrums is where the magic aka the twist happens.

An audience member mentioned she recently learned to play cello and loved it and professionally she was a writer. Julie immediately uncovered the writer’s twist by drawing parallels to language of words and language of music. She encouraged the writer to position herself as someone who gets “communication” in it’s organic form.

Further, Julie shared how you can


Find your SheSays




(Almost) Everything we do is free, but we need your support. All the money donated will go into keeping events and mentorship scheme working for you.