How does your salary compare? Casting call to close ‘The Gap’

We’ve been talking about equal pay for over 70 years. The law has enforced it for almost 50. And yet, women still get paid less across 370 of the 426 job classifications in the UK. And more often than not, it’s a lot less. Want to change this? Then please visit this link.

Part of the problem is that we keep our salaries a secret. 

When salaries are shared, change happens. We’ve seen this in Hollywood, in Silicon Valley and even close to home.

When the BBC released figures revealing the unsurprising fact that most of the corporation’s biggest female stars are being paid a fraction of what their male counterparts earn, the women of the BBC banded together. The BBC now aims to close their pay gap entirely by 2020.

We want to do the same. In the advertising industry, approximately one in ten women make it to the top; a problem we know all too well. But how unfairly are we paid along the way? It’s time to find out.


Hosted by Marcie MacLellan and Rebecca Rowntree, we are casting in the UK for a filmed experiment directed by Frank & Lively, an award-winning production company. We are looking for both male and female volunteers to willingly share their salary to a complete stranger of the opposite gender. If you want in, please visit this link.

We’re not trying to out your salary to the world, but we do want you to show it to each other. We will capture your reaction as you see, for the first time for most, how big (or small) the gender gap is for you.

If willing, please feel free to submit a colleague of the opposite gender and equivalent position to participate in this experiment.

Frank & Lively, 121 Roman Road, Bethnal Green, London, E2 0QNWhen
Saturday 4 November, 9:30 to 6:30 p.m.
Light lunch and childcare provided.Participation

To participate you will need to be:

  • Over 18 years old
  • A UK resident
  • With 3+ years of experience in your role
  • With a job title comparable to an industry standard
  • Comfortable disclosing your salary to a complete stranger or colleague (not to camera)
  • Available to travel to London on 4 November, 2017
  • Willing to appear on camera
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