Observe or Own?
Our May event has been strategically organized by our very own Sarah Judd Welch and Jenn Pedde. And our friends at Alexander Interactive have been so kind to host us again.
This month’s topic is “Observe of Own?“. Out of all your Facebook fans and twitter followers, odds are you only have email addresses for a small group. While brands may control the content shared on social platforms, they sure don’t own the relationships with the people who engage, nor can they control all of the interactions, making them observers. That is why the most innovative brands are increasingly moving towards owned media platforms, allowing them to control more of their data.
This month our community experts will be sharing with us their views on the pros and cons of brands either observing or owning the interactions of consumers on social and media platforms.
Want to come and join the conversation? Get your ticket here on eventbrite.
Meet our panelists: