New York

Observe or Own?

Our May event has been strategically organized by our very own Sarah Judd Welch and Jenn Pedde. And our friends at Alexander Interactive have been so kind to host us again.

This month’s topic is “Observe of Own?“. Out of all your Facebook fans and twitter followers, odds are you only have email addresses for a small group. While brands may control the content shared on social platforms, they sure don’t own the relationships with the people who engage, nor can they control all of the interactions, making them observers. That is why the most innovative brands are increasingly moving towards owned media platforms, allowing them to control more of their data.

This month our community experts will be sharing with us their views on the pros and cons of brands either observing or owning the interactions of consumers on social and media platforms.

Want to come and join the conversation? Get your ticket here on eventbrite.

Meet our panelists:


Alex Dao (moderator) – Alex is the Senior Manager of Community Development at Vimeo, has been in Community Management for 7 years, with a focus on community engagement, product feedback, and usability. She has been a core part of Vimeo’s community team for the past 3 years, after holding community roles at companies such as HopStop, Wajam, and She co-founded
We Support NYC, a resource for New York-based Community and Support Managers. Her proudest achievement to date was coining the term “dronie.”

Rachel Kaplowitz – Rachel is the Co-Founder and CEO at Honey, a NY-based enterprise social platform. Before founding Honey, Rachel led business development at Condition One, a video technology startup out of the 2012 NYC Techstars class. Rachel is a graduate of Columbia University and earned her MBA at NYU Stern School of Business. Rachel is also a committee member of Coalition for Queens and a brand new mom.

Nick Cicero – Nick is the founder of the social influencer company Delmondo, a digital media strategist, writer and speaker. He is a leader in building digital content initiatives with a proven ability to set vision, strategy, and execute on numerous innovative projects for some of the world’s largest brands and publishers like Universal Music Group, Sports Illustrated, Conde Nast, and Clear
Channel. He has spent time building and implementing new enterprise social publishing and analytics tools with Livefyre, Expion and Percolate. He put the first Instagram Video on TV for Oprah and built an innovative social content experience for the PlayStation launch in North America, among other projects. Nick received his Master’s from the S.I. Newhouse School of Public Communications at Syracuse University.

Jenn Pedde – Jenn is currently Lead Community Manager at eModeration overseeing a team of community managers and moderators for a TV network and celebrity. She has 8 years of experience in building communities specifically for expats, education, and the community industry. She’s also an adjunct professor at Syracuse University teaching social media, community management, and online content creation. She is the co-founder of and manages the weekly Twitter chat, #cmgrchat, on Wednesday afternoons.

Sarah Judd Welch – Sarah is the CEO/Head of Community Design of Loyal, one of the very first community development agencies. She works with clients as large as General Electric and as nimble
as seed-stage startups to solve business problems with people, increase engagement and deepen customer loyalty. Prior to Loyal, Sarah worked on community, business development and product
with TaskRabbit, Contently, Kik and Catchafire, and in former lives, for Hillary Clinton and Goldman Sachs. She believes that community is the future of economy and society on the internet.

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