Horror Stories

Come and get spooky with our amazing speakers as they reveal their weirdest professional horror stories

It’s Halloween time. That means it’s time to get spooky. Join us as our speakers reveal some of their weirdest professional horror stories.In the flesh it’s one of our most popular events. It’s very casual, so grab a glass of wine, or a non alcoholic beverage if you prefer and join us for a fun night of horror stories.



Cindy Ho – SheSays Committee
Cindy is a Mancunian art-director working in the big smoke at RAPP. Badass Gal #185, a SheSays social media and events exec, an award-nominee and a Greggs connoisseur.



Jo Arscott
Jo is ‘Britain’s First Black Female Advertising Creative Director’ whose award-winning career has taken her from the UK to the USA and MENA. Not planned – but that’s advertising!

Story Hint: The magical ingredients for success in global adland


Neda Shadanlou
Neda is an Award winning Director at Dirty Films & Creative Director at Motel Company. Over 12 years she has created campaigns across London’s top agencies for household brands like Dove, Ikea, Netflix, Fairtrade etc. She recently featured as one of ‘Britain’s New Creative Leaders’ in Campaign magazine, and has twice been a Gold jury Judge at the Creative Circle Awards. From Iran and having been born during the war there, she is an advocate and public speaker for the importance of MENA and women’s perspectives in the creative field. Working with local communities, and speaking across the UK on the topic.


Mimi Nicklin
Mimi Nicklin is the internationally bestselling author of ‘Softening The Edge’ and the host of the ‘Empathy for Breakfast’ breakfast show and the ‘Secrets of The Gap’ podcast. She is an experienced marketer and communications strategist, a well-known empathetic leader, and a contributor, advocate and content creator for the global movement to balance humanism and capitalism.

An empathy advocate, Mimi has spent over fifteen years working across the globe with multinational and Fortune 500 clients to drive stand out creative interventions that lead to business and culture change. Driven by the pursuit of bringing conscientiousness to the role and impact of ‘Regenerative Leadership’ in business and society, with a desire to make the world of work a more empathetic, valuable and sustainably healthy place to be, Mimi’s first leadership book was a bestseller before it even reached the stores. She is also a keynote speaker and columnist.

Having lived and worked in London, Hong Kong, Singapore, Cape Town, Havana, Madrid, Johannesburg and Dubai, Mimi has studied culture from within across 25 global markets and her approach changes organisations from the inside out; focusing on cultural understandstanding alongside behavioural and mindset change.

See her website, or her show at

Story Hint: A surprise meeting that happened all the way up at 1500 feet…


Rebecca Rowntree
Rebecca Rowntree is a Creative Director in advertising. Over the last 12+ years, she’s created a variety of emotional and engaging stories – anything from TV ads, Instagram campaigns, short films to YouTube series and podcasts for a range of different brands including Bodyform, Nike, Sainsbury’s, Uber, PlayStation and Hasbro.

Named by The Dots ‘100 trailblazers redefining the creative industry’ and part of Pitch’s ‘100 superwomen’; she firmly believes that there is a better advertising world out there – whether that’s inside the industry where she contributes through various panels and events or on the outside by trying to create campaigns that portrays a more diverse and realistic world.

Rebecca is also the founder of This Way Up – a podcast (Ranked no.5 on iTunes career podcast) and event platform (Named curator’s pick ‘Top 30 events in London’ by The Dots) dedicated to inspiring women everywhere by providing honest and thought-provoking career journeys from female leaders around the world. You can find her on Instagram: @thiswayuppodcast


[This session will not be recorded so that this is a safe space for our panellists to talk about their respective horror stories.]

Hope to see you there.


Joyce Kremer – President SheSays London

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