Embracing communication chaos
It’s no secret that this Presidency has been anything but ordinary. Conventional norms across communication, PR, data and more have all been challenged. So how do brands and companies navigate it all? Are these trends here to stay? Whether individuals and brands want to lean in or get out of the way, Twitter Wars and company boycotts are just some of the reactions that may change the course of what’s next. Our panel will dig into their thoughts on how to navigate a controversial landscape and what we can learn from it.
ABOUT OUR PANELISTS:
Nedra Pickler, Managing Director @ Glover Park Group
Nedra Pickler has been a managing director in GPG’s strategic communications practice for two years. She spent the previous 17 years as a reporter for The Associated Press, mostly covering presidential politics from the White House and the campaign trail.
Jen Nedeau, Head of Communications @ Bully Pulpit Interactive
Jennifer Nedeau is a leader in digital communications and marketing. She has worked to drive innovation, build brands, tell stories and capture new audiences over the past 10 years for publishers, corporations and causes. Currently, she serves as the Head of Marketing and Communications at Bully Pulpit Interactive. Previously, she did public relations for TIME, Fortune, CNNMoney and digital strategy at Air America Media and New Media Strategies. She is based in Washington, DC.
Lynda Tran, Founding Partner @ 270 Strategies
Lynda Tran is a Founding Partner at 270 Strategies with extensive experience developing public engagement strategies for campaigns, companies, and causes across the globe. Prior to launching 270, she served as Director of Communications for USDOT’s National Highway Traffic Safety Administration, where she was one of five leaders appointed by President Barack Obama to helm the nation’s top automotive safety agency. Lynda has managed high-profile communications operations across government, politics, and labor – including as National Press Secretary for Organizing for America, Communications Director for then-Governor Tim Kaine, and as one of the chief spokespeople for the Service Employees International Union (SEIU). Lynda is a CBS News Political Contributor and frequent commentator, appearing on major news outlets including CNN, ABC, and FOX News.
Moderatered by Katie Krum, Under Armour, Sr. Director of Engagement
6:30pm – Drinks & mingle
7:00pm – Panel discussion + Q&A
8:00pm – Drinks & mingle
Glover Park Group
1025 F St NW #9
Founded in 2001, The Glover Park Group is a strategic communications and government relations firm home to an eclectic mix of professionals who operate at the intersection of policy and commerce. With offices in Washington and New York, the firm’s 170 employees hail from the White House, Congress, Fortune 500 companies, award-winning news organizations, top law firms and leading advertising and PR agencies.