The new luxury
Organic cotton is the latest catwalk sensation. Pressured by what author Elizabeth Currid-Halkett calls “the aspirational class”, the luxury industry, specially fashion, had to re-invent itself and embrace words like sustainable and ethical.
On Weds Sept 2oth at B-Reel our FREE event will give you an overview of the shifts happening in the luxe space. You’ll hear from brands that are doing it right and participate on a discussion around what it means for companies to adopt this new form of ‘high status’ in the world of conscious consumerism.