The hyper interactive consumer
Do you sometimes feel your consumers are evolving faster than your business? This month we’ll be talking about redefining the consumer experience – how can businesses keep up and constantly evolve creative to meet the needs of the hyper-interactive consumer.
A mix of presentation and panel, each presenter will give an example of their experience with creative evolution and adaption in consumer engagement.
Susan Hoffman – Partner, Executive Creative Director at Wieden & Kennedy
Lauren Nutt Bello – Partner, Account Director at Ready Set Rocket
Colleen Leddy – Head of Comms Strategy at Droga5
Jinal Shah – Global Digital Strategy Director at JWT