Men and women may be different, but valuing, understanding and leveraging these differences is the core foundation of gender intelligence -- a way of thinking that brings us closer together and helps us communicate more effectively. How we behave and the attitudes shaping our behavior contribute to this intelligence.
On Thursday, October 23, we invite you to join us at DigitasLBi for an exciting, insightful discussion about bridging communication gaps through an understanding of gender intelligence. Considering why people behave a certain way is a big step in the right direction. Your takeaways: understanding gender intelligence, native gender intelligence differences and bridging communication gaps.
Want to boost your intelligence quotient? RSVP today! Join the conversation now and during the event on Twitter with #HeSaysSheSays.
6:00-7:00 p.m.: Networking with snacks and drinks proided by DigitasLBi
7:00-8:30 p.m.: Panelist discussion
8:30-9:00 p.m.: Networking
Jessica brings 14 years experience managing traditional and digital marketing execution, campaign management and client relations. She is the account lead across Sprint’s Digital, Mobile and Social lines of business including B2B and B2C. In addition to a deep understanding of digital marketing strategy and account leadership, she has hands-on experience managing highly complex development programs from end-to-end.
While at the agency, Jessica has led integrated marketing campaigns for award-winning programs like the NCAA Human Highlight Reel, Buick Moment of Truth, FaceRetirement.com and GM’s Fuel Efficiency Games. Prior to this, she spent nine years leading marketing and promotions for CBS Television stations, working across digital, TV, print, radio and out-of-home channels, where her work won multiple Emmy Awards.
Whitney is co-founding strategist at the new Chicago-based UX consultancy Traceable Change. Her passion is designing experiences that consider the complexity of human interaction with the social, physical and digital environment. She has several years experience in the field of UX, helping clients across many industries improve their products in services to be more intuitive and enjoyable for the user.
Prior to her career in UX, Whitney's work was in the realm of social and cognitive psychology, as well as language and communication sciences. She earned a master’s degree in social psychology from the University of Chicago, solidifying a deep interest in the thought and intention behind social roles and communication. Follow Whitney on Twitter @traceablechange.
Owner of c|change.inc
Most recently, Hugh's first feature film, CASS, won Best Film at the San Diego Black Film Festival as well as awards at the Boston International and Capital City Black Film Festivals. His company, c|change, is a global strategic marketing firm helping clients manage change, magnify it, orchestrate it, accentuate it, and ultimately make their customers, clients and employees sit up and take notice. For more than a decade, Hugh has been a consultant working with the World Psychiatric Association. He has co-authored a book on the the global program to reduce the stigma of mental illness, published by Cambridge University Press.
Senior Vice President, Strategy & Analysis at Digitas
John has over 20 years of experience in both advertising and management consulting. He develops strategies that bridge the gap between corporate/business unit plans, digital strategy and technology. John works in the world of data, leveraging innovative analytics, research and data mining methods to develop marketing and media strategies that drive to implantation. He has also worked almost equally for women and men throughout his career.
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We are a global marketing and technology agency that transforms businesses for the digital age. We exist to help brands embrace the creative and technological changes revolutionising all aspects of their business. Our expertise across insight, brand building, creative storytelling and real-time distribution enables brands to get fit for the future, no matter where we join them on their digital journey. Follow us on Twitter @Digitas.