Imagine It Forward is a new book by Beth Comstock. If you're in marketing or innovation you'll have heard of Beth. She tells us the story of her transformation to Chief Marketing Officer and first woman Vice Chair at GE. Beth is candid about how hard transformation can be - check out the launch of HULU story - and gives you tons of tips along the way. Her career is full of transformation moments so if you're serious navigation politics and narrow-mindedness to bring companies to the world of now, read this book.
Posted: September 24th, 2018 under WE LOVE.